Google CloudGoogle Cloud Certified Gen AI Leader

Building the Future with AI-First Engineering

Hi, I'm Muhammad Asim. My journey in software engineering started in 2012, and over the past 13+ years, I've evolved from a full-stack developer to an AI engineering leader. I'm passionate about solving complex problems and building systems that create real business value.

Google Cloud Certified Generative AI Leader Badge

My Professional Journey

13+ years of software engineering excellence, from building web applications to architecting AI-powered enterprise systems, with entrepreneurial ventures along the way

2012

Started Software Engineering Career

Began professional journey at Satistrum as a Software Engineering and later on with expertise promoted to Managing Director & Team Lead Developer, managing teams and handling full-stack development.

2016-2017

Team Lead Developer at Elastic Brainz

Led development teams on international projects including game trading platforms and delivery apps for Stockholm market. Mentored junior developers and interns.

2017-2021

Principal Software Engineer at Ibex

Architected enterprise solutions for 25,000+ employees globally. Migrated Quartz Time Tracking system from YII to ReactJS, built automation tools and notification systems.

2018

Founded Dastarkhan (Side Venture)

Launched homemade food delivery service in Lahore, Pakistan. Later pivoted to YouTube channel 'Dastarkhan Recipes' focused on authentic cooking and culinary storytelling.

2020-2022

Top Rated Plus Freelancer on Upwork

Delivered custom web applications, SaaS solutions, and MVPs for global clients. Maintained 100% Job Success Score and Top-Rated status for 2+ years.

2021-2022

Associate Software Architect at Confiz

Led frontend team for Walmart's Universal Configuration Management system. Designed scalable architecture using ReactJS, Material UI, and micro-frontends.

2022

Bismillah Jewelry (Side Venture)

Co-founded jewelry business with wife, achieving 50% ROI within one year before refocusing on software engineering career.

2022-2025

Associate Software Architect at Creative Chaos

Led multiple high-impact projects: Floos (UAE fintech), Foxtons (UK property management), and Landng.travel (social platform). Built scalable frontend solutions and led cross-functional teams.

2023-Present

AI Engineering Specialization

Transitioned focus to AI integration. Experimented with open-source models, built production RAG pipelines, AI chatbots, and enterprise AI applications using OpenAI, Gemini, and Claude.

2025-Present

Development Team Lead & Architect at myAlfred

Leading enterprise-grade AI platform development using OpenAI Responses API. Achieved 90% cost reduction through architectural optimization. Mentoring cross-functional teams.

2026

Google Cloud Certified Gen AI Leader

Achieved Google Cloud Generative AI Leader certification, validating expertise in enterprise AI solutions and business transformation.

Expertise

Comprehensive skill set spanning AI engineering, full-stack development, and technical leadership

AI Engineering

  • Generative AI
  • RAG Pipelines
  • AI Agents
  • OpenAI API
  • Responses API
  • Gemini
  • Claude
  • Prompt Engineering
  • Vector Search (Pinecone)
  • Embeddings

Frontend Development

  • Next.js 16 (App Router)
  • React Server Components
  • React.js
  • TypeScript
  • Tailwind CSS
  • Material UI
  • Bootstrap
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Angular.js
  • Vue.js
  • Electron.js
  • Micro-frontends
  • Module Federation
  • Vite

Backend & Database

  • Node.js
  • NestJS
  • Python (Django/FastAPI)
  • Express.js
  • Laravel
  • YII
  • CodeIgniter
  • PostgreSQL
  • MongoDB
  • MySQL
  • Firebase
  • Redis
  • RabbitMQ
  • Keycloak

Cloud, DevOps & Leadership

  • AWS (EC2, S3, Kubernetes)
  • Google Cloud
  • Docker
  • CI/CD
  • Team Management
  • Mentorship
  • Technical Project Management
  • Architecting Applications
  • Business Analysis
  • Business Requirements
  • Cost Estimations
  • Scrum/Agile
  • Technical Strategy

My Philosophy

The principles that guide my work and leadership

AI-First Approach

Every solution starts with understanding how AI can create measurable business value and competitive advantage.

Impact Over Complexity

The best solutions are elegant, maintainable, and directly tied to business outcomes.

Team Empowerment

Great products come from great teams. I invest in mentorship and knowledge sharing.

Business-Driven Technology

Technology serves business goals. Every architectural decision considers ROI and scalability.

Beyond Work

When I'm not coding, I'm creating content and sharing knowledge

Dastarkhan Recipes

My passion for cooking led me to create a YouTube channel focused on authentic, detail-oriented recipes. "Eat Healthy, Live Wealthy" is more than a tagline—it's a lifestyle I share with my audience.

Watch on YouTube →

Content Creator

With 4.5K+ followers on Facebook, I share my journey in tech, cooking, and life. Building communities and connecting with people is something I truly enjoy.

Follow on Facebook →

Let's Build Something Amazing Together

Whether you need AI integration, scalable architecture, or technical leadership, I'm here to help transform your vision into reality.